Fairleadby SYNTRALEX
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FAIRLEAD · the fitting that leads a line cleanly to where it is needed

Every lead has cargo behind it.

Fairlead connects cargo owners who want more bidders with freight forwarders, carriers and transporters who can serve the lane. An owner opens a lane without naming the company. Approved providers reply. Names are exchanged only when the owner accepts.

I sell freight services I ship cargo

Sea, air, road and rail. Free to register during the pilot. Every provider is reviewed before it can see a lane.

Open lanes Imported files Leads you add
A · 86Mundra → RotterdamOpen lane · Sea · 25 TEU/moQualified
B · 64Pune → ChennaiImported · Road · 45 FTL/moNew
B · 58Mumbai → FrankfurtAdded by hand · Air · 6,000 kg/moFollow-up due
Example lanes
1
review by Fairlead before a provider sees any lane
4
parts in each score, shown with their points
0
cargo-owner names shown before the owner accepts a provider
5
fields to open a lane: mode, from, to, cargo, volume

The problem

Freight sales still runs on bought lists and cold calls.

A forwarder buys a list of names. Half the e-mails bounce, nobody knows which companies ship on the lanes the forwarder is strong on, and the sales desk spends its week finding out. The leads that do turn up live in one person's spreadsheet, with no shared view of what is due today.

Meanwhile a cargo owner with a lane and too few bidders has no way to say so, short of ringing the same three providers. The demand exists. It never reaches the provider who could serve it.

How it works

From an unnamed lane to a direct conversation in four steps.

  1. CARGO OWNER

    Opens a lane

    Mode, route, cargo and monthly volume go out to approved providers. The company name does not.

  2. PROVIDER

    Sends interest

    A short note on what it offers on that lane. The owner sees the provider's company and profile.

  3. CARGO OWNER

    Accepts or declines

    On acceptance, and no earlier, each side gets the other's name and contact.

  4. BOTH

    Talk directly

    The lead lands in the provider's pipeline. Quote by e-mail or phone, or carry on in SYNTRALEX if you both use it.

Where leads come from

Leads from real demand, not bought lists.

Every lead carries its source, so a salesperson knows what they are looking at before the first call.

01 · ONLY ON FAIRLEAD

Open lanes

Cargo owners open a lane when they want more bidders. You see the lane, not the company. When the owner accepts your reply, you get their name and contact, and the lead appears in your pipeline.

Real because a buyer with freight to move posted it.

02 · YOUR OWN BOOK

Leads you already hold

Trade-fair contacts, referrals, the spreadsheet every sales desk keeps. Import the file or add leads as they come in. They are scored by the same rule and stay private to your account.

Real because your team verified them.

03 · PUBLIC NOTICES · COMING NEXT

Public freight tenders

Government and public-sector tenders for moving goods, filtered from the wider tender flow: transport, forwarding, clearance, handling. You will be able to follow one into your pipeline, with a reminder before it closes and a link to the official notice.

Not in the product yet.

Try the lead score

Change the lead. Watch the score move.

This runs the same rule Fairlead runs on every lead: volume, buying signal, decision maker and reachability, each with its points on show. No model to trust blindly, and nothing a salesperson cannot explain to a manager.

  • A, 75 and above. Work it this week.
  • B, 55 to 74. Worth a call; find what is missing.
  • C and D. Keep on file until a signal appears.
LEAD SCORE the rule the product uses
B65of 100
    You have their

    Value for each side

    More qualified conversations, fewer wasted calls, no borrowed data.

    Sales desks

    • One scored pipeline in place of scattered spreadsheets.
    • Overdue follow-ups rise to the top and are counted on the first screen.
    • A lead from an accepted lane arrives with the owner's name and contact filled in.
    • Import and export as CSV at any time. Your leads stay yours.

    Cargo owners

    • Reach providers you do not know yet without publishing who you are.
    • See each reply with the provider's name, profile and note, then accept or decline.
    • Only providers Fairlead has reviewed can see or answer your lane.
    • Close a lane whenever you have enough bidders.

    Owners and commercial heads

    • Expected monthly revenue, weighted by stage.
    • Win rate on decided leads, on the first screen.
    • "Do not contact" marked once and visible on the lead from then on.
    • Source recorded on every lead, so you can see which channel pays back.

    Estimate what a month of leads is worth

    Yearly freight revenue from one month's wins

    An estimate from your own inputs, not a promise. It assumes each client you win keeps shipping the same monthly volume for twelve months.

    The pipeline

    One screen that tells sales what to do today.

    • Expected revenue, not a wish list. Each lead's monthly freight value is weighted by its stage, with the yearly figure beside it.
    • Follow-ups that surface themselves. Due leads sort first, marked in red.
    • Source on every row. Fairlead open lane, imported file or added by hand.
    • Do not contact, respected. One tick flags the lead from then on.

    Security and trust

    Built so neither side gives away more than it chose to.

    Reviewed providers

    A provider registers, confirms its e-mail and is reviewed by Fairlead. Until it is approved it sees no lane at all.

    Unnamed until accepted

    A cargo owner's company name and contact reach one provider only, at the moment the owner accepts that provider.

    Isolation

    Every query is limited to the signed-in company. Another provider never sees your leads, your replies or your pipeline.

    Sign-in

    Passwords hashed with PBKDF2-SHA256, lockout after repeated failures, and two-step sign-in with an authenticator app. Two-step is mandatory for Fairlead operators.

    No scraped lists

    Nothing is harvested from websites or bought in bulk, and no shipment-level customs records are resold. A contact reaches you because its owner chose to share it.

    Record of actions

    Lanes opened, replies accepted, approvals and suspensions are written to a record the operator reviews. No third-party trackers on this site.

    Roadmap

    In the product now, and what comes next.

    Now
    • Open lanes with accept and decline
    • Provider review and approval
    • Scored pipeline with follow-ups and expected revenue
    • CSV import and export, do-not-contact, two-step sign-in
    • Lanes handed over from SYNTRALEX by link, posted only when the owner confirms
    Next
    • Public freight tenders in the pipeline
    • Team members under one company account
    • Outreach drafts written from the lead's lane and signal
    Then
    • One-step hand-off of an accepted lane into a SYNTRALEX RFQ
    • Connect your own trade-data licence
    • Contact lookup through your own enrichment account

    Join the pilot.

    Register your company and confirm your e-mail. Cargo owners can open a lane at once; providers are reviewed first. Registration is free during the pilot.

    Register as a providerRegister as a cargo owner